Customers of 7-11 are casting their unofficial presidential vote by simply picking up some coffee at their local 7-11 convienance store. The chain’s presidential poll, the 7-Election, allows customers to choose their cup based on their voting preferences. McCain supporters will pour their coffee into a Republican red cup and Obama supporters will choose the Democrat’s blue cup. For those who are still undecided, regular 7-11 cups with the 7-11 logo are available for purchase. Votes are recorded upon purchase and results are posted here.
“While we don’t bill this as a statistically valid study by any means, it does reach Americans in their hometowns, on their way to work, after school or just going about their everyday lives, ” said 7-11 -Eleven President and CEO Joe DePinto in an article in this article. ” “While awareness of this presidential election hardly needs to be raised, 7-Eleven is providing a not-so-subtle daily reminder to its citizen-customers about the importance of voting. Candidates might want to pay attention to this great coffee electorate, and even stop by a local 7-Eleven store to campaign or grab a great cup of coffee.”
How accurate is this poll? The past two elections have mimicked the results of the 7-11 polls. The poll promotion remains in action for the entire month of October. Find your local 7-11 store here.
