The Bean Stalker

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Starbucks Goes (RED) for World AIDS Day & Holiday Season November 26, 2008

Filed under: Uncategorized — mwarren06 @ 3:52 pm
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      Starbucks is contributing to the efforts to fight AIDS by donating 5 cents of each drink purcased
      on Dec 1 to the Global Fund.
This year marks the 20th World AIDS day.  Although significant work has been done to help AIDS victims, it still remains to be a major health burden.

This year marks the 20th World AIDS day. Although significant work has been done to help AIDS victims, it still remains to be a major health burden.

If you cannot make it on Dec 1 or choose to go elsewhere for your morning cup of joe, Starbucks will contribute 5 cents to the Global Fund for every one of the following holiday drinks that are purchased between Nov 27 and Jan. 2:

Expresso Truffle                                                                     
Gingersnap Latte
Peppermint Twist Mocha

The above offers excludes bottled beverages. Click here to find your local Starbucks.

 

Coffee Sales Suffer from Recession November 15, 2008

Filed under: Uncategorized — mwarren06 @ 7:54 pm
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As Starbucks sales continue to fall, reports have shown that bagged coffee sales from stores such as Stabucks have continued to grow. Although people continue to brew at home, the company’s shares have dwindled down by more than 50% in the past year.  Starbucks has recently closed around six hundred stores in the United States. There have been no closings in Fort Collins yet but click here for a list of closed stores nationwide.

Loyal customers of Starbucks have started online petitions to keep the stores open. Local businesses worry that their local Starbucks will result in less traffic intheir area that would lead to lostbusiness.  This is a dramatic shift fromthe protests that occured whenStarbucks began their rapid expansionof stores.  Local businesses ownerswere felt threatened that Starbuckswould take away their business butnow see that Starbucks has actuallyadded to the commercial value ofproperty.

With the future of the economy looking bleak, Starbucks will have to find ways to brand itself as a product work splurging for in a tight budget.  A recent partnerships with Costco has pushed that strategy ahead.  Five $20 Starbucks cards are available to buy at Costco for $79.95.  This offer is a holiday special and one millions cards were sold in the first month that they were sold.  Starbucks also offers $25 gold cards that give customers 10% off each purchase.  These cards were initially test in Denver and Vancouver and were made available to the rest of the world on Nov 4.

Starbucks sales started to see a dramatic drop in the first few months of 2008.  A fellow blogger set up this diagram to poke fun at the coffee giant's growth and decline.

Starbucks sales started to see a dramatic drop in the first few months of 2008. A blogger at guruofgrowth.com set up this diagram to poke fun at the coffee giant's growth and decline.

 

Starbucks in deep water with environmentalists October 8, 2008

Starbucks has recently been criticized for their use of six million gallons of water each day.  According to an ABCNews article, this is enough to fill an Olympic pool every 83 minutes.

This usage of water comes from their practice of leaving a tap running all day to prevent germ buildup on used spoons and other utensils.

The water waste appears to be a bit contradictory to what the company strives to achieve through the marketing of their “Ethos Water“, a brand of bottled water that contributes a portion of its proceeds to water projects in developing country so children around the world can have access to clean water. The Sun’s investigation into this issue reported that the wasted water “would provide enough daily water for the entire two million-strong population of drought-hit Namibia in Africa “

 The Sydney Morning Herald reports that the company’s branches in Australia have also been highly criticized because of droughts and water restrictions in many areas.

Starbucks  responded in the Chicago Sun-Times by defending themselves and arguing that they have good intentions.

“”We recognize that the . . . amount of water that is used by the system is an issue that needs immediate attention. Starbucks’ challenge is to balance water conservation with the need for customer safety.”

Environmentalist have a different take on the issue.

Do customers care more about safety and service or social responsibility?  How important is it to customers that their coffee shop of choice be environmentally friendly?  Let me know what your opinion is and take my poll below!

Polls PoweredBy MicroPoll

 

Journey to the perfect breakfast September 8, 2008

Filed under: coffee — mwarren06 @ 1:26 pm
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In order to keep their heads above water in a declining economy, Starbucks introduced a line of breakfast items to its menu this month.  A few test markets with breakfast sandwiches have been set up in various locations over the past two years but the official launch this month has allowed customers to get a heartier start to their day. A full menu of the breakfast line can be found on their website.  Most stores are also offering samples of their new sandwiches, smoothies and drinks.

Although this month was a big month of launches for Starbucks, they have found that making sandwiches slows service, which can result in a loss of customers who just want their early morning buzz in a timely manner and who also like the aroma of coffee, not food, when they walk in to the store.  As rumors float around about the removal of sandwiches from stores, sandwich fans are speaking up.

Some have speculated that this new offering has been a response to McDonalds’ installation of cafes, the McCafe, into its stores. 

Will McDonalds perfect coffee?  Will Starbucks figure out breakfast and compete with its potentially less expensive competitor?  Only time will tell!